Bullying can take on many forms; name calling, peer pressure, as well as physical or emotional abuse. Put those in multimedia formats and you have a storm of pressure pushing you toward a certain point of view.
As discussed many times before, the people in the group Salmon Are Sacred regularly use these tactics to push their agenda of anti-salmon farming philosophies. They use live protests which include signs smeared with mud – that they claim is “farmed salmon poo” – as well as grotesque photos of fish necropsy claiming that farms are to blame for all wild salmon ills. They protest grocery stores to try to pressure them not to sell farmed salmon. They have a vitriolic website full of false or misrepresented science and a Facebook group that often uses peer pressure and bullying to make sure that all contributors to the group follow the same philosophies. Now they have added documentary film making to the list.
Alexandra Morton and Twyla Roscovich have produced and filmed “Salmon Confidential.” This is the description of the documentary from their website:
“Salmon Confidential is a new film on the government cover up of what is killing BC’s wild salmon.”
This film is biased from start to finish. It does not try to show both sides of the issue and let the viewer make up their own mind about salmon farming in B.C. Instead it is an hour and nine minutes worth of propaganda whose sole purpose is to call people to action against an industry. This is a call to bully government into ignoring any science except that posed by this group.
Salmon Confidential Exposed (SCE) is a website dedicated to showing, through science and research, the inherent problems with the documentary. Here is the description of the blog from the website:
“The film is riddled with errors, false claims and incorrect assumptions which must be corrected. This blog will provide facts and realities which bust Morton’s myths about salmon farming in her latest film.”
Sadly people are so emotionally attached to their belief systems about salmon farming that they are not willing to look at the science. They literally are willing to plug their ears and sing “la la la” when anyone presents an opposing view to their own.
The blog Salmon Farm Science has pulled an interesting response from the Salmon Confidential Exposed site.
Christine actually says “I don’t need to think… I just know.” If only life were that simple!
In order to create this peer pressure filled documentary much editing was required. Many people were misquoted or taken out of context. One interviewee was straight out lied to about who was interviewing him and why. The blog Farm Fresh Salmon has an excellent article laying out how Roscovich creates such one sided documentaries. Here is a quote from that blog:
“Now there is word that the only interview included in the film that doesn’t align with the filmmakers’ pre-conceived perspectives was undertaken using a fake name and credentials. Word has come to PAA that Dr. Gary Marty was quite taken aback when he attended a viewing of Salmon Confidential to see that “Jean from Shaw TV” who had interviewed him some time ago, was in fact Ms. Roscovich. The interview footage appears in the film.
Sorry – do we need to say that again? Twyla, who made Salmon Confidential, identified herself as Jean from Shaw TV when she did the interview with Dr. Marty which appears in the film.”
Dr. Gary Marty works for the B.C. Ministry of Agriculture as a fish pathologist. He has been interview many times by multiple media sources and is willing to share his point of view about the aquaculture industry in B.C. It seems that Roscovich didn’t even try to get a straight interview with Marty. What is gained by lying about your identity under the guise of journalism except to remove some of your credibility? This is unethical journalism.
To gain interviews Twyla Roscovich is willing to pay sources (another point raised in the Farm Fresh Salmon blog) and to lie about her own identity by presenting herself as a reporter for Shaw TV.
If Roscovich is not an ethical source of information how about Alexandra Morton? Is she any more reliable? Not according to Farm Fresh Salmon:
“A person once published in the “prestigious Journal of Science” now resorts to petty acts of vandalizing work places, defacing farmed salmon in grocery stores, intimidating store managers to remove farmed salmon, threatening politicians with public protests, initiating boycotts of product and misrepresenting lab reports – all in an attempt to fulfill her dream of eradicating salmon aquaculture in her adopted home of Canada.”
If the two creators of this documentary use questionable ethics to get their point across is this documentary a credible form of journalism? You decide.